About Us

Our mission is to help watch lovers enhance, rediscover and fall in love with their time piece again through interchangeable watch straps.

Our purpose at Mi-Watch is to bring you the best designs which are on trend. We avidly pursue perfection. The result is a High quality, durable watch strap.

Our promise- We have scoured the globe to work with best global manufacturing partners, to make and produce what we believe is the ‘ultimate collection’. The result is balance struck between style and craftsmanship. Utilising the best manufacturing techniques and stainless steel hardware which is complimented by a range of hand picked colour tones inspired by the catwalks of Milan, our collection is certain to compliment any aficionado’s watch or fashion time piece!

No matter what your preference is, we’ve got the perfect strap for your watch!